Thursday, January 3, 2008
UCSF Series on the Pharmaceutical Industry’s Marketing of Medicines
The pharmaceutical industry spends billions annually on marketing which influences prescribing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise.
This series provides an unsurpassed opportunity to learn about the marketing practices of the pharmaceutical industry by reviewing evidence on the content and effects of marketing.
Presented by the Schools of Pharmacy and Medicine at University of California, San Francisco, this series meets the requirements of UCSF to receive CME credits.
- • Industry Sponsored
Research and Marketing
Thomas B. Newman, MD & MPH, UCSF School of Medicine, discusses
industry sponsored research used as marketing.
- • Overview of
Pharmaceutical Industry Marketing Practices
Lisa A. Bero, Ph.D., UCSF School of Pharmacy, gives an overview of pharmaceutical
industry marketing practices including advertising research and education.
- • Direct-to-Consumer
Marketing
Elizabeth Boyd, Ph.D., UCSF School of Pharmacy, discusses the regulation and
effects of direct-to-consumer marketing.
- • Industry Sponsored
Education and Marketing
Kirby Lee, Ph.D., UCSF School of Pharmacy, discusses industry sponsored education used as marketing.
- • Effects of
Marketing on Prescribing: Does Marketing Matter?
Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing
on prescribing.
