Thursday, January 3, 2008

UCSF Series on the Pharmaceutical Industry’s Marketing of Medicines

The pharmaceutical industry spends billions annually on marketing which influences prescribing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise.

This series provides an unsurpassed opportunity to learn about the marketing practices of the pharmaceutical industry by reviewing evidence on the content and effects of marketing.

Presented by the Schools of Pharmacy and Medicine at University of California, San Francisco, this series meets the requirements of UCSF to receive CME credits.

 
• • Industry Sponsored   Research and Marketing
    Thomas B. Newman, MD & MPH, UCSF School of Medicine, discusses   industry sponsored research used as marketing.
  
  
 
• • Overview of   Pharmaceutical Industry Marketing Practices
    Lisa A. Bero, Ph.D., UCSF School of Pharmacy, gives an overview of pharmaceutical   industry marketing practices including advertising research and education.
  
  
 
• • Direct-to-Consumer   Marketing
    Elizabeth Boyd, Ph.D., UCSF School of Pharmacy, discusses the regulation and   effects of direct-to-consumer marketing.
  
  
 
• • Industry Sponsored   Education and Marketing
  Kirby Lee, Ph.D., UCSF School of Pharmacy, discusses industry sponsored education used as marketing. 
  
  
 
• • Effects of   Marketing on Prescribing: Does Marketing Matter?
    Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing   on prescribing.